Boing aims to reduce the pressure and stigma that comes with purchasing a condom. Other brands of condoms have recognisable and prominent packaging, and are often targeted towards an older age group. With the changing attitudes of youths towards sex and the young age of first sexual engagement, there is a need for youths who are sexually active to take steps to be protected during intercourse.
Boing provides a inconspicuous packaging solution for youths who are discreetly sexually active.
The exterior of the dispenser has no indication of the product it dispenses, save for the information band which can be removed upon purchase. It is convenient as a bedside companion
Individual matchbook condoms are reminiscent of how smokers used to hide a generic brand condom in an empty matchbook, for both convenience and discretion. It contains only 1 condom for its inconspicuousness and due to Boing’s younger target audience and presumably less need for a larger quantity.
The compact case is a refillable, air-tight case for easy transport and would hardly raise and suspiciousness due to its shape.
